Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Examining the earned media impact of Nike's new campaign
When bad publicity fuels brand image
Nike stock price reaches all-time high after Colin Kaepernick ad - CBS News
Nike took a hit after releasing the Colin Kaepernick ad. In the Trump era, that might be part of the plan | CBC News
3 Valuable PR Lessons You Can Learn From the Nike Controversy
Nike Sustains Swift Reputation Hit Following Kaepernick Ad
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation? | GrowMap
Darren Rovell on Twitter: "How much in publicity value has Nike garnered since Colin Kaepernick first released this ad on Monday afternoon? Here's the math from @ApexMGAnalytics. https://t.co/DkoVRZmjhp" / Twitter
Assessing the fallout--good and bad--of Nike's Kaepernick ad | Ad Age
Nike - Advertising or Free Speech
Here's Why Nike Marketing Strategy and Campaigns Work - Unlimited Graphic Design Service
Michael Avenatti Is Accused in Nike Extortion Attempt - The New York Times
The Nike Colin Kaepernick Ad Follows Trump's Campaign
Nike's diversity advert causing a backlash in Japan - BBC News
Nike and CSR
Criticism of Nike over Kaepernick ad prompts some to buy its gear
NIKE's Unusual Business Strategy to to Market itself & make Billions? (Business STRATEGY Case Study) - YouTube
Nike
PDF) Antecedents and determinants of sweatshop establishments: “If the shoe fits ...”
DOC) What were Nike's mistakes in handling the negative publicity | Virginia Dumbrava - Academia.edu
Case study on Nike
When bad publicity fuels brand image
Nike hit by conservative backlash over 'racist trainer' - BBC News
Worst PR Disasters of 2019 - Contentworks
