![Shoppers and visitors outside the newly opened Nike flagship store on Fifth avenue in New York on Saturday, November 17, 2018. The 69,000 square foot store, dubbed the "House of Innovation 000" Shoppers and visitors outside the newly opened Nike flagship store on Fifth avenue in New York on Saturday, November 17, 2018. The 69,000 square foot store, dubbed the "House of Innovation 000"](https://c8.alamy.com/comp/2ET98C0/shoppers-and-visitors-outside-the-newly-opened-nike-flagship-store-on-fifth-avenue-in-new-york-on-saturday-november-17-2018-the-69000-square-foot-store-dubbed-the-house-of-innovation-000-replaces-the-former-niketown-and-features-a-digital-experiential-visit-for-customers-over-its-six-floors-it-also-contains-nikes-largest-inventory-of-shoes-of-any-of-its-stores-as-well-as-an-opportunity-for-customers-to-customize-their-purchases-photo-by-richard-b-levine-2ET98C0.jpg)
Shoppers and visitors outside the newly opened Nike flagship store on Fifth avenue in New York on Saturday, November 17, 2018. The 69,000 square foot store, dubbed the "House of Innovation 000"
![Nike moves to tear up its own carefully researched, highly profitable merchandising playbook | Economy & business | fredericknewspost.com Nike moves to tear up its own carefully researched, highly profitable merchandising playbook | Economy & business | fredericknewspost.com](https://bloximages.newyork1.vip.townnews.com/fredericknewspost.com/content/tncms/assets/v3/editorial/f/63/f637cdde-1b8e-5659-91d9-3f8e7d8d0848/59cd814ba9073.image.jpg?resize=400%2C267)
Nike moves to tear up its own carefully researched, highly profitable merchandising playbook | Economy & business | fredericknewspost.com
![The Cartier Mansion decked out for Christmas is seen through the distorted windows of the newly opened Nike flagship store on Fifth avenue in New York on Saturday, November 17, 2018. The The Cartier Mansion decked out for Christmas is seen through the distorted windows of the newly opened Nike flagship store on Fifth avenue in New York on Saturday, November 17, 2018. The](https://c8.alamy.com/comp/R3232N/the-cartier-mansion-decked-out-for-christmas-is-seen-through-the-distorted-windows-of-the-newly-opened-nike-flagship-store-on-fifth-avenue-in-new-york-on-saturday-november-17-2018-the-69000-square-foot-store-dubbed-the-house-of-innovation-000-replaces-the-former-niketown-and-features-a-digital-experiential-visit-for-customers-over-its-six-floors-it-also-contains-nikes-largest-inventory-of-shoes-of-any-of-its-stores-as-well-as-an-opportunity-for-customers-to-customize-their-purchases-richard-b-levine-R3232N.jpg)
The Cartier Mansion decked out for Christmas is seen through the distorted windows of the newly opened Nike flagship store on Fifth avenue in New York on Saturday, November 17, 2018. The
![The Nike store on Fifth Avenue in New York remains closed as on Sunday, June 21, 2020. Nike announced promotions related to growing its Consumer Direct Acceleration plan, growing the brands digital The Nike store on Fifth Avenue in New York remains closed as on Sunday, June 21, 2020. Nike announced promotions related to growing its Consumer Direct Acceleration plan, growing the brands digital](https://c8.alamy.com/comp/2EKAH9R/the-nike-store-on-fifth-avenue-in-new-york-remains-closed-as-on-sunday-june-21-2020-nike-announced-promotions-related-to-growing-its-consumer-direct-acceleration-plan-growing-the-brands-digital-footprint-in-its-direct-to-consumer-plans-photo-by-richard-b-levine-2EKAH9R.jpg)
The Nike store on Fifth Avenue in New York remains closed as on Sunday, June 21, 2020. Nike announced promotions related to growing its Consumer Direct Acceleration plan, growing the brands digital
![Shoppers and visitors flock to the newly opened Nike flagship store on Fifth avenue in New York on Saturday, November 17, 2018. The 69,000 square foot store, dubbed the "House of Innovation Shoppers and visitors flock to the newly opened Nike flagship store on Fifth avenue in New York on Saturday, November 17, 2018. The 69,000 square foot store, dubbed the "House of Innovation](https://c8.alamy.com/comp/R3232G/shoppers-and-visitors-flock-to-the-newly-opened-nike-flagship-store-on-fifth-avenue-in-new-york-on-saturday-november-17-2018-the-69000-square-foot-store-dubbed-the-house-of-innovation-000-replaces-the-former-niketown-and-features-a-digital-experiential-visit-for-customers-over-its-six-floors-it-also-contains-nikes-largest-inventory-of-shoes-of-any-of-its-stores-as-well-as-an-opportunity-for-customers-to-customize-their-purchases-richard-b-levine-R3232G.jpg)