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Adidas Executive Board Global Brands manager Eric Liedtke stands next to the new Futurecraft shoe at
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Sophia Amoruso, Carbon's Dr. Joseph DeSimone, and Adidas' Eric Liedtke to crash Disrupt SF | TechCrunch
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Eric Liedtke, Head of Performance at Adidas, shows the new Adidas Boost sneaker at the product launch in New York, February 13, 2013. REUTERS/Brendan McDermid (UNITED STATES - Tags: BUSINESS SPORT Stock
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